Marketing your Vegan Business

The Power of Free Samples in Marketing
Since companies spend time and money to produce goods, why are they so keen to give free samples? Is it not equivalent to throwing all the money and effort away? If you are thinking in those lines, you are very far from the truth. The fact is that free samples (or promotional merchandise) are a very effective marketing tool that every company should consider using.
Introducing a new product
If you are launching a new product or a variation of a product that has been in the market, giving free samples is one of the most powerful tools you could use to give your customers a taste of what the new product is like. While some people will immediately want to purchase a product whose free sample they have received, giving such samples also helps the company obtain quick feedback. If the product is popular, the company can then produce it en masse.
For brand building
A company that has no qualms about giving free samples actually sends the message that it is very confident of what it has produced and is therefore assured of getting great feedback. By displaying confidence, the company is using the free sample to tell people about its true character and this is the cornerstone of brand building.
Generate additional publicity
Since freebies are offered in public places (streets, shopping malls, etc) they immediately generate publicity. Apart from the public that witnesses the actual event, it sometimes happens that such events end up in the press. Today, it is most probable that such an event will end up in social media as friends talk about it and discuss your product.
For stock clearance
Companies also give free samples when they want to clear some items of stock. This could happen when the company wants to introduce a different version of the product or simply to generate additional demand for slow-moving products. Experience has shown that people are easily tempted to purchase products once they get free samples. To make this effective, some companies do not just give free samples but also accompany them with generous discounts.
To target new customers
If a company’s products are performing badly in a certain location, one way to acquire customers would be by giving free samples. It is easier to tell people about the greatness of a product by letting them test it rather than using other marketing methods.

Hello Vegans

I want to apologize for not being more active with our blog.  I promise we will do better to keep you entertained with the most updated Vegan news and stories.  Feel free to send in your stories and we will do our best to get them published.

SEO is Big Business

This week we interviewed an SEO company out of Spokane.  I found some of their thoughts very intriguing.  I’ll get more to that right after the Vegan Article of the Month.  Written by Sharron Tubbs from Michigan.

Sharron Writes:

Spreading some Good healthy vibes over the airwaves

I am not born a vegan because I am a huge carnivore. But ever since I started a radical shift in my food selection, I began to experience some positive change, not just in my physical appearance, but also from deep within me. So aside from losing some extra pounds off the scale, I had this inner glow within me which speaks highly of my health status. Even if I had less protein from meat and dairy, I still manage to stay on top of my game, be creative in my craft and emerge as a person that is full of life. So I thought maybe my kids should feel the same way as I did.

vegan
As a father, all I would want to ensure is the optimal health for my family. I would make sure that what they are consuming are healthy vegan fruits and veggies, and that they would only consume organic foods in and outside my house. I admit it was a tough job at first. My kids have had a hard time really in the sudden change and shift to vegan diet. In fact, they cried after they bade goodbye to cookies, sweets, meat, and dairy product. One of my kids even quoted it’s the end of his life.
Good for me, my wife was very supportive about my decision to go on vegan diet for the whole family. She would go searching for some sumptuous vegan diet that she could serve to us. Healthy green leafy vegetables, potatoes, tomatoes and some dressings like balsamic vinegar and etc.

vegan diet
It only took 21 days for my kids to stop struggling against healthy alternative food options. Soon they were craving for more organic smoothies, more tasty green salads than junk foods. On top of that, I saw some really good signs of progress especially by how they look healthy and active.
I know that there are also some dads out there who would prefer to eat healthy food choices for their families. I know that some of them are also facing a battle every time their kids get served by veggies when it’s meal time. If you feel like going out and want to keep it healthy go to a vegan restaurant.  They are becoming more and more popular.

~ Sharron Tubbs

THANK YOU SHARRON

Finishing up with the SEO company from Spokane.  I was shocked to learn how much it costs as well as the duration of time it takes to complete a phase as they call it.  Understanding first hand what a top spot on google can do for a company it’s no wonder they charge that much.  The trick this Spokane company stressed was finding a company that was good at it.  Having locations all over the United states they encouraged you run some searches before hiring a company.  They have locations in several different cities such as Minneapolis SEO, Salt Lake and dozens of other areas.

When I asked what happens if a customer can’t afford the monthly charge they explained to me they tend to work with a customer to fit their budget.  If the monthly fee is out of the customers realm, they will cut the payments down and spread them over a longer period of time.  Thank you for your time Colorado Springs SEO.

 

Vegans, Poems and Business

Ok — let’s address the elephant in the room. Yes — I am a vegan… I do not eat meat… I do not eat animal products. No bacon, no burgers, no eggs, no milk… it’s probably easier to talk about what I do eat…. but I’ll skip that for now. Veganism isn’t for the faint hearted as you’ve really gotta pay close attention to all food stuffs. Less and less things are available on the open market for us to eat… so, as you can imagine, it takes a bit of planning if I’m to travel anywhere.

Now, you may be thinking that I’m going to wax lyrical about the benefits of becoming a vegan… but you’re mistaken. I choose to be vegan… but that doesn’t mean you have to. If you want to know more about it, then send me  a message using the contact form on the other page, I’ll be happy to answer any questions you may have. For now, we’re going to focus on my other character-defining trait — poetry.

Yes — that’s also right — I’m a poet in my spare time. So when I’m not dodging burgers and bacon butties… I’m writing lovely little sonnets and limericks. Now, I’m not saying that I’m going to cover my poems here… I’ll decide that at a later date. What I am saying is that I’ll probably use this blog as a forum to blow off some steam and talk about other stuff — why not?

So — business! I’m self employed so I take a keen interest in business and related subjects. You’ll probably find on this blog, other than me ranting about being a vegan and writing poems, me covering lots of business news. I will be bringing you a mix of legal, economic, and financial news.

I’ll tell you what’s on my mind at the moment… the US elect candidates. So… republican or democrat, that is the question. I know I’m wading into dangerous waters covering this on my blog… so I’m going to try and remain as neutral and objective as possible. On balance, both parties have their pros and cons when it comes to business as well as politics of course. Where as Hilary is an out and out politician… I have no doubt the gal can run the country. She’s married to a former president, which has gotta count for a lot right? From a business perspective, I’m not so sure. I’m just not convinced on some of her policies, which cast a seed of doubt in my mind. Donald on the other hand… well… love him or hate him… what a business man! I have every faith the guy will have the interests of us hard-working business people at heart. This — in my humble opinion — can only be a good thing. The only question I keep coming back to… is… is this guy suitable to be our master and chief? Despite all his successes… I have my doubts, which I’m sure many of you have as well. Which way will I vote? That’d be telling!